OUR STORY
From pallet racks to urban housing
Pop-Up Housing was inspired by the pallet-rack movement - a low-cost, low-skill approach to rapidly deploying structures made from readily available local materials. Pallet racks offer immense strength without being heavy or labor-intensive. Pop-Up Housing's slotted metal frames as lighter alternatives for smaller structures.
Sampath Reddy, Pop-Up Housing's founder, worked alongside MIT media labs as part of Kumbathon - an event meant to identify solutions for a number of problems associated with urbanization in India. Today, Sampath and his team of staff and volunteers are focused on providing smaller-scale housing and community structures to improve the lives and livelihoods of migrants and other marginalized communities.
(Founder Sampath Reddy in front of a pallet-rack construction. Pop-Up Housing's logo and colors are directly inspired by this style of building.)